Many practices don’t understand how their digital marketing efforts are affecting their bottom line, or how their patient funnel is working online in the first place.
By ignoring content or other digital marketing techniques, health care businesses are leaving money on the table by not understanding their current audience’s behavior, while also not understanding how to best attract new patients.
Tracking pixels, heat maps, online reviews, online booking, social media, automated servic...
Improving convenience is one of the most effective ways to increase patient satisfaction in healthcare. 51% of patients see convenience as the most important thing when they are deciding where to receive care.
Younger generations are more interested in seeing ease of use improve in health care, so if you have a younger clientele, it is the key to patient retention.
Digital tools like booking, online bill pay, automated reminders, and telehealth appointments all contribute to making th...
When starting a private practice, you need to be proactive about marketing to attract new patients, as well as employing digital tools to simplify your processes where possible and keep expenses low.
Using a combination of efforts, including content marketing, paid advertising, public relations, and event hosting, can all aid in growing your practice in different ways.
While some free tools can help achieve these goals, in some cases, paying for a tool that saves you time and generate...
The more efficient you can make your private practice, the more you can help it grow. Improving medical office efficiency means you are saving time for your staff and patients, and that you are able to schedule appointments more effectively.
While more traditional methods were touted for how to see patients more efficiently in the past, now technology can play a huge role in making your private medical practice more efficient.
Finding a medical office software that already integrates ...
Consumers trust online reviews almost as much as personal recommendations
Prospects want to see aggregate reviews of 4 out of 5 stars or higher, and they want to be able to read about 10 online reviews before making a decision
Patient reviews are an essential part of growing your business. They give a window into what your practice is like, they help you stand out from the pack, and they can help build a strong reputation.
You are less likely to get unsolicited positive patient review...
During the COVID-19 pandemic, telemedicine has become essential. But even at the beginning of 2020, patient usage of telemedicine had reportedly increased by 33 percent compared to the previous year. Even back in 2018, over half of patients said they’d try telemedicine, and most who had tried virtual visits (77 percent) reported high satisfaction.
Today, 83 percent of patients say they plan to continue enjoying virtual appointments even once COVID-19 resolves. If you’ve been waiting to see th...
Because of COVID-19, you’re probably relying more than usual on online messaging to maintain communication with your patients. The news is changing frequently, and your updates to them need to be just as frequent.
Patient communication is an important part of your overall practice processes, but how can you keep this administrative task from being overwhelming?
Our free email templates will help you with your healthcare communications, no matter what you need to get out. We’ll also provide yo...
The Contact-Free Dental Appointment: How an Online Dental Consult Can Improve Your In-Office Experience
Approximately 75 percent of hospitals in the U.S. are using telehealth to connect with their patients as of June 2020.
Teledentistry can help keep patients from making unnecessary physical trips – While toothache is a top complaint for patients coming to emergency rooms, these departments are often not staffed with dentists who can tend to their needs.
Pre-screening with a touchless dental visit can help you intervene on a patient’s concern before it progresses, and allows you to tria...
Contact-free patient care is growing in popularity because virtual visits are both more necessary and easier to conduct.
Telehealth is beneficial to patients and the healthcare system for financial, time-saving, and safety reasons, to name a few.
Telehealth software can help by providing an easy, virtual way to connect with patients for simple appointments or pre-screenings for potential in-person follow-ups.
There are many options available for health care providers who want to adopt...
A modern private practice has to compete with all businesses on the internet, not just other healthcare practices, which means the process to book, meet, and pay needs to be simple and straightforward.
While you are modernizing your practice, don’t forget about the people on the other side of the screens. Prioritize their needs while adding more options for how to interact with you.
Telehealth software plays an essential role in providing patient-centered care, as identified by Picker’s eight principles.
While communication improves with telehealth software, you need to dedicate time to new technology and make yourself available. Otherwise, your patients will hit the same frustrations and roadblocks as they did before.
NexHealth goes beyond traditional telehealth software companies by providing a wide variety of tools that plug in to your existing practice manage...
What is People Also Ask?
People Also Ask, also known as related questions, is a feature on Google that is included in more than 90% of all queries. The feature is Google serving up to you other searches that are similar to yours in an attempt to answer whatever question you have brought to the search engine. Clicking on one People Also Ask (PAA) question and expanding it can also surface other questions in the same topic to appear. Optimizing for PAA is one part of the emerging field of On-SE...
On-SERP (Search Engine Results Page) SEO is an umbrella term that encompasses every chance you have to increase your search presence, brand awareness, and click-through rate on search engine pages. Think about how a Google search results page looks now – it’s so much more than 10 results. On any given search, you could see featured snippets, map listings, ads, images, shopping listings, and more – the experience is so much richer than it used to be, as are the opportunities to appear on the S...
Website accessibility and SEO have more in common than you may think. While website accessibility is a mandate under the Americans With Disabilities Act, changing your website so that more people can use it also has clear SEO benefits. We detail four things you may already be doing for SEO that will help improve your site’s accessibility, as well as four things you should think about doing if you’re not already. Plus, we’ll share five changes that help make your site more accessible, as well ...
Getting a Google featured snippet can improve your search presence, bring more traffic to your site, and position your site as an authority on a specific topic. So, how do you go about finding opportunities for featured snippets? And how do you optimize for winning featured snippets after you’ve done your research? We’ll take you through the process step-by-step.
What is a Featured Snippet?
Have you ever asked a question on Google that has a fairly straightforward answer, something that would...